May 9, 2013 (Dixon, CA) –  When he was a youth at his parent’s farm and feed store, Eric Tiller didn’t realize that learning the pet industry from the ground up would turn into his career. Now, after working on the retail side and the distributor side, he is ready to take the Superior Farms Pet Provisions brand to the next level as the Vice President of Sales for the new company.

April 8, 2013 (Davis, CA) –  Work as a meat distributor, warehouse worker and eventually sales man has paid off for long-time employee Brian Fall, who has been promoted within Superior Farms as the Assistant Vice President of Retail Sales for the national lamb brand.

Fall started with the company in 1998, coming from E&E Meats. He began working in the warehouse in Washington and shortly became manager of the facility. A few years later, he was promoted to sales and moved to Sacramento. His regions started in Northern California and expanded to Oregon and Washington and eventually to national retail accounts like Supervalu.