04 September 2009 | Davis, CA
Save Mart Supermarkets and Lucky Stores Honored for Locally Grown
Modesto-based Save Mart Supermarkets and Lucky Stores were recently honored by the California Sheep Commission for their commitment to locally produced lamb. From Left, Marilyn Dompe, California Sheep Commission; Marty Stephanic, Save Mart, and Gary Pfeiffer, Superior Farms.
Save Mart Supermarkets, operating stores throughout the Central Valley and San Francisco Bay Area under the names Save Mart, Lucky’s and S-Mart, recently received the “Retail Innovator Award” presented by the California Sheep Commission. The award recognizes retailers within California, committed to promoting locally grown lamb and innovation in their effort to educate consumers about the benefits of lamb.
“We are thrilled to honor these companies,” said Florence Cubiburu, third-generation sheep rancher. “They are listening to the demands of their customers to provide local, natural products and are going the extra mile to support the many small ranchers throughout the state.”
Superior Farms, based in Dixon, California which supplies lamb to the Save Mart/Lucky’s stores, nominated the retailer in recognition of their commitment to expanding lamb choices to their customers. “More than ever, savvy shoppers are looking for budget friendly, flavorful, healthy foods,” explains Angela Gentry, Superior Farms Marketing Manager. “Save Mart offers consumers a variety of value cuts such as lamb shoulder chops, riblets and ground lamb, making lamb an everyday dining option,” continues Gentry. Superior Farms and Savemart plan to continue promoting California lamb this summer using radio promotions and easy grilling tips and recipes.
“Our customers know that they can count on us for consistent, high-quality products,” said Gary Pfeiffer, EVP of Sales and marketing for Superior. “It is great that we were able to participate in the project and help recognize our partners.”
A recent study has revealed that lamb meets the FDA guidelines to be a lean meat, with only 175 calories in a three-ounce serving. It is also a good source of iron, zinc, niacin, selenium and vitamin B12. Consumers can discover more nutritional information and a wide selection of recipes by visiting: www.californialamb.com, www.americanlamb.com and www.superiorfarms.com.