14 February 2012 | Davis, CA
Superior Farms Outlines New East Coast Strategy
Superior Farms today outlined its new strategic direction on the East Coast, including changes in facility and distribution structure to accelerate the company’s speed of execution in a dynamic, competitive environment.
Superior Farms announced today the opening of a new, efficient facility and expanded local distribution in Boston. Superior Farms also announced today a distribution partnership with Crescent Packing, a local meat distributor for the New York metro market. Customers in Boston and New York metro will now receive the service of a local distributor coupled with the resources of the largest lamb company in North America.
Beginning on February 6th, Superior Farms will provide improved customer access and expanded local wholesale delivery options through their new distribution location in south Boston. Having served the Boston market for over 14 years, the new distribution center, strategically located at 115 Newmarket Square, is less than one block from their longtime facility at 155 Southhampton Street. In addition to the new location, Superior Farms is adding local delivery service, previously outsourced to freight companies. The new service will provide more frequent delivery options for local Boston and New England wholesale business.
In New York, Superior Farms’ new distribution partner, Crescent Packing will handle everything from customer service, to sales and marketing of the Superior Farms brand of lamb in that metro area. Crescent Packing, founded by Rocky and Larry Cornelia, began operations in Hicksville, NY in 1984. Crescent Packing moved into their current facility in Farmingdale, New York in 2008.They are a USDA inspected plant which distributes beef, poultry, pork, lamb, veal, and other products. They also have a full service cutting facility. The location is ideal for serving Long Island, and the five boroughs of New York, as well as New Jersey and Connecticut.
"At Superior Farms we pride ourselves on the highest quality lamb and veal products, solution-oriented sales support and attentive customer service," said Ed Jenks, President and CEO, Superior Farms. "Through our state-of-the-art processing and nationwide distribution network, customers in Boston and New York will benefit from the freshest product available on the market, combined with the hands-on service of local representation and distribution." Jenks also said that he expects Superior Farms to expand this high-service model with additional distribution points on the East Coast.