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Mediterranean Flavors Key For New Affordable Lamb Products

Superior Farms offers cruise giveaway to promote new “Mediterranean Grill” product line

3-8-10 (Davis, CA) - As consumers look for affordable meal solutions, Superior Farms has tapped into the popularity of Mediterranean cuisine and developed “Mediterranean Grill” - a line of grilling products with lamb to retail for under $10. Research helped guide the development of this product line, which is seasoned with a blend of citrus, garlic, olive oil and spices that takes the guesswork out of grilling lamb.

“With ‘Mediterranean Grill’ items, consumers don’t need to learn any new recipes, buy any extra ingredients and can have a fantastic, affordable meal,” said Gary Pfeiffer, EVP of Sales and Marketing for Superior Farms. “One of people’s barriers to purchasing lamb is being unsure of how to cook it as well as price. We have eliminated both of those barriers.”

New items include:

- Mediterranean burger patties – a savory blend of seasoned ground lamb and beef

- Seasoned lamb and beef kabobs

- Seasoned lamb leg steaks

- Seasoned grill-ready leg roast

The items are all being vacuum sealed for freshness, and packaged in eye-catching sleeves that are 100% recyclable.

To help kick off the new products as well as celebrate the season, Superior Farms is offering a nationwide sweepstakes for a Mediterranean cruise for two. The “Go Mediterranean, Grill Lamb” sweepstakes will include 500,000 on-pack game pieces across the country, specialized point-of-sale materials in major retailers and market areas, and an on-line game guaranteed to generate excitement for lamb. Starting May 1, the game will be on www.grilllamb.com.

“We feel that the flavors of the Mediterranean are a natural fit for what we are trying to do, which is to give people a fool-proof, delicious lamb experience,” said Pfeiffer. “The cruise is just icing on the cake. Once people try our product, we’re sure they will make it a part of their regular grilling routine and look for new ways to cook lamb all year long.”

Superior Farms lamb is American grown. As a processor, it works closely with ranchers around the country to ensure livestock is healthy and raised humanely. Superior Farms also promotes sustainable agriculture with advances in water filtration, soil conservation, recycling, technical virtualization, energy audits/machinery updates, transportation and packaging reduction. A full sustainability report is available at www.superiorfarms.com/sustainability.

More information on “Mediterranean Grill” and the “Go Mediterranean, Grill Lamb” is available at 530-297-3544 or at www.superiorfarms.com.

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Superior Farms is an employee owned company with its corporate office located in Davis, California. Since 1963, Superior Farms has provided the freshest and most wholesome lamb and veal products available. With four manufacturing and distribution centers located across the country, Superior Farms is the leading

supplier of American lamb, imported lamb, veal and specialty products. Superior Farms is committed to offering cutting edge packaging and product solutions to their retail and foodservice customers.

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