Torchy's Tacos

Torchy’s Damn Good® Taco Dares Customers To Try Lamb

Restaurant to Offer Taco of the Month Featuring Superior Farms American Lamb

December 1, 2015 — Torchy’s Tacos, the popular taco shop, is known for their chef-inspired creations that elevate the standard taco.  This December, customers can step out of their chicken and beef habits and try a lamb taco.

Between December 1st and 31st, customers can visit any one of Torchy’s Tacos’ 34 locations and enjoy the South Pole (Braised and shredded lamb topped with French-fried onions, a cranberry-habanero jam, fresh avocado, Diablo Hot Sauce, cotija cheese, cilantro, and lime), with all-natural lamb sourced by Superior Farms™.

Megan Wortman of the American Lamb Board, a group dedicated to educating customers about the protein says, “Lamb is making its way more and more onto menus.  We’re excited about reaching new customers with Torchy’s and continuing the advocacy of this flavorful, nutrient-rich product.”

Michael Rypka, VP of Culinary and Marketing at Torchy’s reserves no hesitation for his customers.  “This taco is one of our most culinary- inspired items.  It is part fancy, part festive, but all Torchy’s.  Our fans are going to love it.”

The company says that the name, the South Pole, plays off of the dichotomy of Torchy’s food itself – an equal, but grittier call out to the holiday season.

For more information regarding Torchy’s Tacos and their new special, visit www.torchystacos.com.

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About Torchy’s Tacos

Torchy’s Tacos started in 2006 with a mobile trailer, a little red Vespa, and a man with a passion for good food.  Seven years ago, Mike Rypka left an executive chef position to chase his dreams by investing everything he had into Torchy’s Tacos.  With a new, experimental menu ready to serve but no mouths to feed, Rypka jumped on his Vespa and started throwing out samples in an attempt to draw customers to his trailer.  Before he knew it, people were rallying beside the taco stand hollering, “damn these tacos are good!” and the Torchy’s Tacos’ legacy began.  Today, Torchy’s Tacos operates 34 locations throughout Texas, plus one opening in Denver, Colorado in 2016.

About Superior Farms

Superior Farms has been a trusted source of American lamb since 1964. With more than 400 employee-owners, the company is proud to support small family ranches producing a delicious, high-quality product. Follow on Facebook, Twitter (@eatlamb), or Instagram (@superiorfarms).

About American Lamb Board

The American Lamb Board is an industry-funded research and promotions commodity board that represents all sectors of the American Lamb industry including producers, feeders, seed stock producers and processors. The Board, appointed by the Secretary of Agriculture, is focused on increasing demand by promoting the freshness, flavor, nutritional benefits, and culinary versatility of American Lamb. The work of the American Lamb Board is overseen by the U.S. Department of Agriculture and the board’s programs are supported and implemented by the staff in Denver, Colorado.